Creating and Optimizing Infographics for Backlink Attraction


Infographics have been a popular tool for attracting backlinks for a while now. They are visually appealing, shareable and convey information in an interesting way. When done right, they can be a powerful method of backlink attraction. However, creating and optimizing an infographic requires a lot of effort and planning. In this article, we will discuss the steps you need to take to create an infographic that will attract high-quality backlinks and help improve your website's search engine ranking.

Step 1: Identify your topic

Before you start creating an infographic, you need to decide what topic you want to cover. The topic should be relevant to your website and should appeal to your target audience. You can use keyword research tools to identify popular topics within your niche. Once you have identified a topic, you need to collect data and information that will be included in your infographic.

Step 2: Design the infographic

The design of your infographic is crucial to its success. It should be visually appealing, informative, and easy to read. You can use design tools such as Canva or Adobe Illustrator to create your infographic. When designing your infographic, keep in mind the following tips:
  • Use a color scheme that complements your brand
  • Use icons and images to make your data more engaging
  • Keep the design simple and easy to read

Step 3: Optimize for SEO

To ensure your infographic attracts backlinks, you need to optimize it for search engines. Here are some tips to help you optimize your infographic for SEO:

Include a Title Tag and Alt Text

When uploading your infographic, include a title tag and alt text. The title tag should contain your target keyword and a catchy headline. The alt text should describe your infographic and include your target keyword.

Embed the Infographic

To make it easy for others to share your infographic, embed it on your website. This will also help improve your website's search engine ranking.

Promote the Infographic

To attract backlinks, you need to promote your infographic. Share it on social media, send it to industry influencers, and reach out to other websites in your niche to see if they would be interested in sharing your infographic.

Step 4: Measure Your Results

To determine the success of your infographic, you need to measure its performance. Track how many backlinks your infographic attracts, how many shares it receives, and how much traffic it generates to your website. This will help you determine whether your infographic is successful or not.


Creating an infographic is a powerful way to attract backlinks and improve your website's search engine ranking. By following the steps outlined in this article, you can create an infographic that engages your target audience and encourages others to share it. Remember to optimize your infographic for SEO, promote it, and measure your results to determine its success.