overlooked on-page optimization techniques

Introduction

When it comes to Search Engine Optimization, there are two major components: on-page optimization and off-page optimization. On-page optimization refers to the steps taken within your website to improve its ranking on search engines. In this article, we will be discussing several overlooked on-page optimization techniques that will help boost your website’s ranking in a sustainable way.

1. Optimize Your Images and Videos

Many website owners forget to optimize their images and videos. However, these media types can significantly affect your website’s loading speed and overall user experience. To optimize them, you should compress them without losing quality, make sure they are relevant to your content, and use proper keywords in their file names and alt tags.

2. Use Header Tags Properly

Header tags (H1, H2, H3, etc.) are an important factor in on-page optimization. They help search engines understand the structure and hierarchy of your content. However, many website owners use them incorrectly by stuffing them with keywords or using them for formatting purposes. To use header tags properly, make sure the content under each tag is relevant to the tag’s title, and use them in a logical order.

3. Improve Your Page Speed

Page speed is one of the most important factors in on-page optimization. Slow loading times can negatively affect your website’s ranking and user experience. To improve your page speed, you should compress your images and videos, reduce the number of HTTP requests, minify your code, and use a content delivery network (CDN).

4. Optimize Your URLs and Meta Descriptions

A website’s URLs and meta descriptions play a crucial role in on-page optimization. They provide context to search engines and users, and can significantly affect click-through rates. To optimize your URLs and meta descriptions, make sure they are descriptive, contain relevant keywords, and are optimized for length (URLs should be less than 60 characters, and meta descriptions less than 155 characters).

5. Make Your Website Mobile-Friendly

Mobile-friendliness is another important factor in on-page optimization. With the increasing use of mobile devices to browse the web, search engines have started to prioritize mobile-friendly websites. To make your website mobile-friendly, use responsive design, optimize your images and videos for mobile devices, and make sure your content is easily readable on small screens.

6. Use Internal Linking Strategy

Internal linking is an effective way to improve your website’s ranking and user experience. By linking relevant pages within your website, you help search engines understand your website’s structure and hierarchy, and provide users with a seamless navigation experience. To use internal linking properly, make sure the links are relevant, use anchor texts with proper keywords, and follow a logical hierarchy.

7. Keep Your Content Fresh and Relevant

Finally, keeping your content fresh and relevant is a crucial factor in on-page optimization. Search engines prioritize websites that regularly update their content and provide value to users. To keep your content fresh and relevant, regularly add new pages or blog posts, update existing content, and provide value to your users through informative and engaging content.

Conclusion

On-page optimization is a crucial factor in your website’s ranking on search engines. By following these overlooked on-page optimization techniques, you can significantly boost your website’s ranking and provide your users with a seamless user experience. Remember to always prioritize the needs of your users and provide them with valuable and relevant content.